Search to Save: How OceanHero turns online searches into Impact with Plastic Bank
OceanHero, a search engine dedicated to combating ocean plastic, with more than 200,000 users per month, leverages Plastic Bank’s infrastructure in plastic waste collection and recycling to offer users tangible, measurable impact. Each search contributes to the removal of plastic from the environment, engaging users in a seamless and impactful daily routine.
Industry: Technology, Environmental Advocacy
Location: Berlin, Germany
Website: https://www.oceanhero.today
Partner Since: 2020
What collaborating with Plastic Bank did for OceanHero
Enhanced Credibility Through Traceability
Plastic Bank’s traceable recycling system reassures OceanHero users about the tangible impact of their searches. The partnership is integral to OceanHero´s storytelling and user communication efforts, strengthening trust in the platform.
Expansion to High-Impact Regions
Through Plastic Bank, OceanHero extends its environmental impact to areas like Indonesia and the Philippines, which are major contributors to ocean plastic pollution. Plastic Bank’s established collection centers in these regions complement Ocean Hero’s mission.
Streamlined Operations
Plastic Bank’s professional and scalable approach to plastic recovery allows OceanHero to focus on the search platform improvements for better user experience and on educating and engaging its user base without duplicating operational efforts.
How we collaborate
For every five searches conducted on OceanHero, the recovery of one plastic bottle is funded. This funding comes from the modest advertising displayed on the platform.
Plastic Bank manages the logistics of plastic recovery through its network of collection centers in high-impact regions like Indonesia and the Philippines. The total weight of plastic and the equivalent number of bottles removed from the environment are fully tracked by block chain and updated on the Impact Account dashboard. This transparent system offers full traceability and allows OceanHero to share detailed impact metrics with its users.
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“By collaborating with Plastic Bank, we tell people we’re supporting a system that takes plastic, processes it, and gives it a new purpose. That’s the kind of story that resonates with our community.”
Marvin Burman
Founder of OceanHero
What purpose means to OceanHero
Purpose for OceanHero is rooted in empowering individuals to combat ocean plastic pollution through everyday actions. By providing a search engine that translates user activity into tangible environmental impact, OceanHero enables collective action against a global problem. The platform’s commitment to education and transparency ensures users understand and appreciate their role in preserving ocean ecosystems.
OceanHero’s formula for success
Empowering Change Through Simple Actions
OceanHero makes contributing to a positive impact almost effortless. By switching to OceanHero as your search engine, every search helps reduce plastic pollution while providing clear insights into the tangible difference you’re making.
Education and Engagement
OceanHero incorporates educational content into its platform, such as impactful imagery and statistics, to sensitize users to ocean pollution.
Scalable Partnerships
By partnering with organizations like Plastic Bank, OceanHero can amplify its reach and impact without replicating infrastructure.
Community-Driven Growth
By partnering with organizations like Plastic Bank, OceanHero can amplify its reach and impact without replicating infrastructure.
“The system Plastic Bank built is really professional, and the traceability builds trust with our users. This is why we keep choosing it as a key partner”
Marvin Burman
Founder of OceanHero
OceanHero’s collaboration with Plastic Bank exemplifies how innovative partnerships can transform everyday actions into meaningful environmental impact. By leveraging Plastic Bank’s collecting infrastructure and expertise, OceanHero maximizes its efforts to combat ocean plastic pollution while educating and engaging its growing user base. This case highlights the power of purpose-driven innovation in addressing global challenges and fostering lasting change.
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