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| We learned in the Sales Advisor Essentials program that gaining access to the key decision maker in a small and medium sized business is relatively straightforward. But the way you reach out to them, the questions you ask, and how you listen matters. Choose your words carefully. Pay attention to what the founder or head of marketing says. Visit in person when possible. Pick up the phone when not. Focus on establishing a strong rapport. In this course we will review resources and ideas for reaching prospective members and what to say to them: |
- Identify Likely Prospects
- Messaging & Sales Tools
- Knowledge Check
Course Content
Identify Target Accounts & ICP
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Prospecting Messaging
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