Plastic Pollution and Recycling
Join the global bottle deposit program
Fuelled by the world’s most progressive people.
Purpose Habits: Your guide to creating a fulfilling life of meaningful impact
Have you ever asked yourself: Am I becoming the person capable of creating a fulfilling life of meaningful impact? Not just making a difference, but doing it in a way that allows you to thrive—giving more to the world than you take, while building a life that feels meaningful and true to you?
That question transformed my life. And when you can answer it powerfully—when you’re creating impact, thriving, and living a life aligned with your purpose—you realize something extraordinary: you really can have it all.
I’m Shaun Frankson, co-founder of Plastic Bank, a global movement that’s stopped billions of plastic bottles from entering the ocean while lifting thousands of people out of poverty. But this isn’t a story about how to build the next Plastic Bank. It’s about what I’ve learned on the journey—how becoming an Impact Champion is about creating change where it matters most to you, no matter where you start.
Here’s what I’ve realized along the way: this path is full of both triumphs and setbacks. I’ve experienced the highs of watching lives transform and the lows of facing unexpected challenges. Every success taught me what was possible, and every mistake revealed lessons I needed to learn. And now, I want to share those lessons with you, so you don’t have to learn them the hard way.
In this course, I’ll share a little about my own journey—how a car crash forced me to confront who I was and who I wanted to become, and how that one question became the foundation for everything that followed. I’ll also share stories of others I’ve witnessed stepping into their roles as Impact Champions, showing how change can start anywhere and grow in ways you never expect.
In our journey of creating Plastic Bank, we discovered that real change doesn’t happen because of one company or one big idea. It happens when people like you step up and lead with purpose. When you step into your own role as an Impact Champion, you create ripples of change that extend far beyond what any individual can do alone.
And that’s what this course is about: helping you unlock the habits, questions, and actions that allow you to create a fulfilling life of meaningful impact—on your terms.
Here’s the secret: it’s not just about one thing. It’s not just about giving back, or succeeding, or thriving. It’s about stepping powerfully into all of it—becoming the person capable of creating impact, giving more to the world than you take, and building the life and lifestyle you’ve always wanted. Because when all of these things come together, something extraordinary happens: you realize you really can have it all.
In the series ahead, we’ll dive into the fundamentals of this way of living. You’ll learn how to show up powerfully, create impact in the spaces where you have influence, and thrive in every aspect of your life. Because the journey of becoming isn’t about being someone else’s version of success—it’s about unlocking your ability to create the legacy you were meant to build.
And here’s the most important part: it doesn’t matter where you’re starting from. It doesn’t matter what your history is, what you’ve done before today, or what obstacles you’ve faced. What matters is what you choose to do today and every day thereafter. That is the journey of becoming. And that is the power we’ll unlock together.
