Nutrabolt energizes the future of sustainability in collaboration with Plastic Bank

Nutrabolt’s mission is to innovate, inspire, and create products that maximize human potential accessible to all. Whether supporting athletes in competition or parents managing their daily lives, Nutrabolt is committed to supporting its consumers’ pursuit of wellness with performance at the core. This performance-driven focus extends to sustainability. The company strives to compete at the highest level in sustainability, just as it does in the energy drink, pre-workout, and hydration markets. With over 20 years of category leadership, Nutrabolt is focused on expanding its leadership position for decades to come by embracing sustainability as a strategy with staying power for the future

Nutrabolt monitors its sustainability progress in real-time through an impact dashboard that provides detailed data on its contributions. For example, as of June 2024, Nutrabolt has positively impacted 369 communities, including those in Bali, where the company has seen the effects of its efforts firsthand. For Nutrabolt, sustainability is more than just numbers—it’s personal. The company reflects on the communities and people it has connected with, reinforcing its commitment to creating a lasting global impact.

Content is king when it connects people to impact 

Nutrabolt’s partnership with Plastic Bank sets them apart in a competitive space, offering a unique approach that others in the industry don’t explore. Its influencer program is robust, with hundreds of influencers and employees treated as brand ambassadors, receiving similar incentives. This approach fosters a sense of ownership, making both influencers and teammates feel deeply connected to the brand and its mission. By offering plastic offset rewards for achievements, Nutrabolt encourages people to champion sustainability and the brand in their respective roles, when engaging with retailers, customers, partners, and each other.

Stop-in-your-tracks branding

Nutrabolt’s partnership with Plastic Bank enhances its retail activations and sustainability branding. At events like SXSW in 2024, its connection to Plastic Bank caught consumers’ attention, leading to deeper engagement and brand loyalty. For example, a customer, impressed by the Plastic Bank partnership, committed to switching her entire household to C4 Energy – a Nutrabolt product.

Such success is driven by Plastic Bank’s willingness to work closely with the Nutrabolt team to ensure clear, accurate messaging in their ESG reports and social content, helping to avoid any risk of greenwashing. This collaboration helps maintain transparency and trust with consumers who increasingly value sustainability.