Nutrabolt energizes the future of sustainability in collaboration with Plastic Bank

Through its partnership with Plastic Bank, Nutrabolt is transforming teammate and consumer engagement, driving results in retail, and setting new standards for sustainable leadership in the consumer goods industry.

Industry: Consumer Goods
Location: Texas, USA
Website: https://nutrabolt.com/ourplanet/
Partner Since: April 2022

What collaborating with Plastic Bank did for Nutrabolt

Forged meaningful, lasting connections that turn employees and customers into lifelong allies.

Strengthened bonds with influencers and content creators who are genuinely invested in their impact, enhancing their professional engagement and dedication.

Positioned its brand at the forefront of specific retail activations, outpacing competitors by aligning closely with retail owners’ values and securing prime shelf space.

Learn more about Nutribolt’s Impact

How we collaborate

Nutrabolt, a global leader in active health and wellness, is dedicated to providing top-quality sports nutrition and energy products. Since 2022, it increased its plastic offset efforts, funding the collection of its entire plastic footprint from the previous year, kilogram for kilogram, while continually improving its impact and plastic data tracking and calculation.

Why Nutrabolt chose to lead with purpose

Empowering internal mission alignments

Nutrabolt prioritizes sustainability because it aligns with the values of their employees, partners, and consumers, giving them, according to Emily Clark, “something to grab hold of and makes them feel like they’re doing something outside of themselves.” Partnering with Plastic Bank to “gather to end poverty” perfectly ties into their mission to level the playing field for all.

Executive buy-in

Nutrabolt’s partnership with Plastic Bank thrives due to strong leadership buy-in and ongoing cross-functional collaboration. Monthly meetings ensure the integration of marketing, retail, supply chain, and sales teams. This commitment goes beyond signing a contract; it’s about making sustainability real for the entire company. A 2022 visit to a Plastic Bank collection branch in Bali demonstrated its impact, with members earning 20% more than when working independently. This hands-on experience reinforces Nutrabolt’s mission to maximize potential and create lasting change.

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“I’m excited about our partnership with Plastic Bank, and feel its work directly aligns with our mission. Together, we’re not only working toward a healthier planet for generations to come – but we’re helping to provide a stable source of income for people working to create a better life for themselves, their families, and their neighbours.”

Doss Cunningham
Chairman & CEO, Nutrabolt

What purpose means to Nutrabolt

Nutrabolt’s mission is to innovate, inspire, and create products that maximize human potential accessible to all. Whether supporting athletes in competition or parents managing their daily lives, Nutrabolt is committed to supporting its consumers’ pursuit of wellness with performance at the core. This performance-driven focus extends to sustainability. The company strives to compete at the highest level in sustainability, just as it does in the energy drink, pre-workout, and hydration markets. With over 20 years of category leadership, Nutrabolt is focused on expanding its leadership position for decades to come by embracing sustainability as a strategy with staying power for the future

Nutrabolt monitors its sustainability progress in real-time through an impact dashboard that provides detailed data on its contributions. For example, as of June 2024, Nutrabolt has positively impacted 369 communities, including those in Bali, where the company has seen the effects of its efforts firsthand. For Nutrabolt, sustainability is more than just numbers—it’s personal. The company reflects on the communities and people it has connected with, reinforcing its commitment to creating a lasting global impact.

Nutrabolt’s formula for success

Content is king when it connects people to impact

Nutrabolt’s partnership with Plastic Bank sets them apart in a competitive space, offering a unique approach that others in the industry don’t explore. Its influencer program is robust, with hundreds of influencers and employees treated as brand ambassadors, receiving similar incentives. This approach fosters a sense of ownership, making both influencers and teammates feel deeply connected to the brand and its mission. By offering plastic offset rewards for achievements, Nutrabolt encourages people to champion sustainability and the brand in their respective roles, when engaging with retailers, customers, partners, and each other.

Stop-in-your-tracks branding

Nutrabolt’s partnership with Plastic Bank enhances its retail activations and sustainability branding. At events like SXSW in 2024, its connection to Plastic Bank caught consumers’ attention, leading to deeper engagement and brand loyalty. For example, a customer, impressed by the Plastic Bank partnership, committed to switching her entire household to C4 Energy – a Nutrabolt product.

Such success is driven by Plastic Bank’s willingness to work closely with the Nutrabolt team to ensure clear, accurate messaging in their ESG reports and social content, helping to avoid any risk of greenwashing. This collaboration helps maintain transparency and trust with consumers who increasingly value sustainability.