Hola Manolo! strengthens global presence with Plastic Bank partnership

By utilizing the trusted Plastic Bank logo, Hola Manolo! successfully attracts international suppliers who are willing to work with a world-class, small business.

Industry: Food Manufacturing
Location: Salzburg, Austria
Website: https://manolos.org/en/
Partner Since: December 2023

What collaborating with Plastic Bank did for Hola Manolo!

Increased employee retention and satisfaction

Increased customer loyalty in local community

Increased trust and business with B2B international contracts through perceived product quality and brand integrity

How we collaborate

Hola Manolo! uses available profits to buy plastic offsets in large quantities, highlighting its commitment to sustainable practices to its business partners in France and Spain. This commitment to helping end poverty and stop plastic pollution with Plastic Bank is also displayed on their product packaging for customers to see.

Why Hola Manolo! chose to lead with purpose

Brand reinforcement

Hola Manolo! creates strong international B2B partnerships, driven by its recognized partnership label, which is a testament to the brand’s integrity. Hola Manolo! builds a positive reputation and loyal network by supporting the community through social programs and dedication to plastic collection.

Build company culture

The company’s commitment to environmental sustainability attracts like-minded employees who are passionate about contributing to community protection and eager to support the brand’s mission. This alignment of values not only strengthens Hola Manolo!’s market position but also energizes its workforce.

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“I was born on the coast of northern Spain, so I am very familiar with the sea and the plastic problem. It only made sense for us to support the work of Plastic Bank.”

Manolo Diez del Sel
CEO at Hola Manolo!

What purpose means to Hola Manolo!

Hola Manolo is a provider of Mediterranean dried goods for the German-Austrian market. Its mission ingrains a deep commitment to positive environmental impact.

Growing up near the sea, Manolo was deeply influenced by his surroundings and quickly recognized the growing plastic problem on his cherished shores. Utilizing available business funds to support plastic collection became an obvious choice for him. Manolo’s latest hire, Petra, expressed her admiration for the company’s plastic collection efforts with Plastic Bank and praised her employer for his proactive approach to environmental and social impact.

Hola Manolo! has a strong tradition of supporting the community such as the regular support of “Doctors without Borders” but in particular through a long-standing partnership with a social enterprise in Barcelona, the TEB sheltered workshop. This partnership focuses on training and employing mentally impaired individuals, helping them socialize and develop new skills in a nurturing environment. Impressively, 50% of Hola Manolo! products are crafted by these talented individuals.

Hola Manolo!’s formula for success

Refining the brand image

Hola Manolo! faced challenges showcasing environmental efforts solely through product labels and struggled to compete with lower-cost rivals like Aldi. However, they kept their focus on reputation and quality, emphasizing impact over affordability. Unmoving in their dedication to being a business for good, their brand became recognized as steadfast in their mission.

Finding the right partners

Adding the Plastic Bank logo to their packaging boosted Hola Manolo!’s visibility and trust. Partners, intrigued by the collaboration, visited the website and were willing to pay a premium. This move increased B2B exposure and consumer visibility on store shelves.