Ecosystem Activation
SC Johnson and Plastic Bank open eight branches in Indonesia during 2019 including our first mobile branch. Local waste collectors can bring the plastic they collect to any branch, where they can exchange it for digital tokens. Using innovative Blockchain technology, they can then use the tokens to buy needed goods and services – reducing the risk of loss or theft.
Collection Branches bring new opportunities to local communities
THIS PARTNERSHIP WITH SC JOHNSON IS THE FIRST OF ITS KIND IN INDONESIA.
DAVID KATZ, FOUNDER AND CEO OF PLASTIC BANK.
It will help create more opportunities for people living in poverty and will offer waste collectors and important sense of pride.
This program, which can be expanded to additional countries, will help reduce plastic leakage into the ocean through creation of an ongoing recycling infrastructure and by incentivizing local waste collectors to join the fight through increased access to needed resources. The program will also educate the local community about the growing threat of plastic pollution and about opportunities to recycle locally.
About SC Johnson
As a family-led company, we approach decisions as if the consequences will be sitting down with us at the dinner table for years to come. Profit is not our only consideration. We are at work for a better world.
We hold ourselves to a higher standard than just the industry norm. We call it the family standard, and it means being transparent about our products and the choices we make.
$
