We learned in the Sales Advisor Essentials program that gaining access to the key decision maker in a small and medium sized business is relatively straightforward. But the way you reach out to them, the questions you ask, and how you listen matters. Choose your words carefully. Pay attention to what the founder or head of marketing says. Visit in person when possible. Pick up the phone when not. Focus on establishing a strong rapport.
In this course we will review resources and ideas for reaching prospective members and what to say to them:
Have you ever wondered where all your plastic packaging goes? The fabric conditioner you used last week, the bottled water you thoughtlessly threw in the garbage, or the countless shampoo sachets you have used in the past month – do you know where all of these go?
Explore how businesses can thrive by integrating impact metrics into their strategies, aligning financial success with social and environmental contributions. Discover why adopting a purpose-driven approach is essential in today's economy.