Why small businesses are slow to adopt sustainability
Discover why small businesses lag behind large corporations in sustainability efforts and learn practical, cost-effective ways to integrate sustainable business practices.
Prospecting: Identifying and Connecting with Target Businesses
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| We learned in the Sales Advisor Essentials program that gaining access to the key decision maker in a small and medium sized business is relatively straightforward. But the way you reach out to them, the questions you ask, and how you listen matters. Choose your words carefully. Pay attention to what the founder or head of marketing says. Visit in person when possible. Pick up the phone when not. Focus on establishing a strong rapport. In this course we will review resources and ideas for reaching prospective members and what to say to them: |
- Identify Likely Prospects
- Messaging & Sales Tools
- Knowledge Check
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