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Client Meetings: Communicating Value
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In Sales Advisor Essentials, you experienced an example of an elevator pitch, a direct pitch, a role play, and the Impact Account demo. Now it’s your turn!
At Plastic Bank, we prioritize what matters most. When meeting with prospective clients, our guiding principle is clear: discovery, discovery, discovery. It’s crucial to ask thoughtful, engaged questions about your prospects’ professional and personal motivations, ensuring a deep understanding of what drives their success.
Once you’ve uncovered what’s important to your prospect, the next step is to present the membership in a way that consistently demonstrates its value, directly addressing the motivations you’ve identified.
Finally, guide the customer toward making a decision and establish clear expectations for follow-up actions, whether it’s a meeting or an email. Ensure 100% alignment on the next steps and agree on a mutual action plan to close the deal.
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