Plastic Bank’s Partnership with Reckitt

Plastic Bank collaborates with Reckitt for a cleaner, healthier world.

Reckitt exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world—including a healthy planet. As part of its efforts, Reckitt works tirelessly to integrate sustainability into every facet of its operations, from raw material sourcing to production processes, product development, and supporting vulnerable communities through social impact programmes.

Reckitt has set ambitious sustainability goals, particularly regarding plastics and packaging:

By 2025, 100% of plastic packaging will be reusable or recyclable.
Increasing the share of recycled material in its packaging to 25% by 2025.
Achieving a 50% reduction in virgin plastic usage in packaging by 2030.

Driving Impact Through Partnership

Together, Reckitt and Plastic Bank are tackling the global plastic waste crisis. Since 2022, in a unique initiative, every purchase of Reckitt’s Hygiene brands on Amazon and on-demand platforms in Germany, Switzerland and Sweden has enabled the collection of at least 300,000 kg of plastic waste—equivalent to 15 million plastic bottles—from the environment.

This partnership aligns with Reckitt’s broader mission of sustainable innovation and a circular economy. It also contributes significantly to Plastic Bank’s efforts to empower vulnerable communities. Collectors in these communities exchange plastic waste for secure income and essential goods and services, creating a cycle of positive social and environmental impact.

A person collects plastic bottles and debris from a sandy beach, holding a large sack, with ocean waves in the background.

Sustainability in Action

Reckitt’s global collaboration with Plastic Bank with additional projects in the US and Brazil has been a game-changer in demonstrating how businesses can make a measurable difference. The partnership recently hit a major milestone: over 25million plastic bottles prevented from entering the ocean. This success story underscores the power of collaboration and the importance of integrating sustainability into core business strategies.

The case study highlights:

Social Impact: Vulnerable communities are provided with steady income and access to essential goods and services, fostering economic resilience.
Environmental Impact: Large-scale plastic waste collection prevents ocean pollution while enabling materials to re-enter recycling cycles.

Consumer Engagement: Purpose-driven initiatives empower consumers to choose products that contribute to sustainability.

Sustainable Innovations by Reckitt

Reckitt continues to innovate and improve the sustainability of its product portfolio. Recent milestones include:
• Launching the first-ever 100% recyclable doypack for Finish.
• Developing over 50 e-ecommerce-specific packaging solutions.
• Introducing refill solutions to reduce plastic footprints.

An Air Wick Aroma Oil Starter Set featuring a white diffuser, two brown oil bottles, and rose-scented packaging, presented in front of a recyclable cardboard box.

Finish Powerball Ultimate Infinity Shine dishwasher tablets packaging, with a glossy black and gold design highlighting a red and blue tablet and a sparkling wine glass.

Voices from the Partnership

Philipp Kust, Social Impact Manager at Reckitt

Our collaboration with Plastic Bank benefits people, planet and profit. It’s great to be able to scale our impact and return plastic waste into recycling cycles, while supporting communities around the world.”

Philipp Kust

Social Impact Manager at Reckitt

David Katz, CEO and Founder of Plastic Bank

“The world is now awake to purpose. People are looking for products that are helping to repair the damage that has been done to our ocean, while supporting vulnerable communities. Together with partners like Reckitt, we are creating opportunities for consumers to choose products that save the ocean.”

David Katz

CEO & Founder of Plastic Bank

Learn More

Discover more about how Reckitt and Plastic Bank are shaping a sustainable future through their impactful partnership by visiting the Reckitt Sustainability Case Study.

Get involved with Plastic Bank

A barista with curly hair, wearing a black apron, smiles while serving a drink and croissants to a customer at a café.

Professional Membership

Fund global plastic collection with your business and access tools to communicate the environmental and social impact it’s making.

Elevate your business

a smiling man contributing to environmental conservation by collecting plastic waste. He holds up a clear plastic bottle to the light, showcasing his find, while holding a mesh bag likely for gathering more litter.

Personal Membership

Empower collection communities to gather plastic materials and exchange it for money and access to social benefits.

Empower yourself