How The Conqueror creates meaningful movement
The Conqueror motivates people worldwide to move with purpose, turning every kilometer into real environmental and social impact. Partnering with Plastic Bank expands impact options for participants, strengthens customer engagement, and positions the brand as a leader in purposeful fitness.
Industry: Technology
Location: Mount Maunganui, New Zealand
Website: www.theconqueror.events/
Partner Since: 2022
What collaborating with Plastic Bank did for
The Conqueror
Enhanced product experience
Plastic Bank added a new option alongside tree planting, allowing participants to stop plastic waste and support communities. This choice enriches the challenge experience and strengthens The Conqueror’s promise of purposeful fitness.
Customer loyalty
Customers celebrate Plastic Bank milestones in The Conqueror’s community channels, reinforcing loyalty and advocacy. They value the new option and proudly share their achievements online, boosting brand awareness and organic growth.
Employee pride
Internally, the partnership inspires the team and fuels motivation. Employees take pride in being part of a company that delivers real, verifiable impact. The collaboration has also reinforced The Conqueror’s commitment to ethical partnerships.
How we collaborate
Plastic Bank’s impact model is seamlessly integrated into The Conqueror’s digital fitness challenges:
Challenge Milestones: Alongside reforestation, participants can now trigger contributions to stop plastic from polluting the environment.
Community Engagement: Plastic Bank provides educational content for app events, social campaigns, and global awareness days such as World Ocean Day.
Thought Leadership: The Conqueror’s community joined a live session with David Katz, Plastic Bank’s founder, sparking positive interaction and engagement.
Plastic Bank helps The Conqueror deliver meaningful, verified impact that resonates strongly with its community.
Why The Conqueror chose to partner with Plastic Bank
The Conqueror’s founder, an avid surfer and ocean lover, wanted to also protect ocean health. Plastic Bank stood out by combining environmental protection with social empowerment, creating a model that not only prevents plastic from polluting the environment but also provides secure income and social benefits for collection communities. This dignity-driven approach offered the credibility The Conqueror was looking for and aligned closely with its mission to embed purpose and impact into every challenge.
“Our customers care deeply that their effort leads to real impact.
Plastic Bank gives us the confidence to show that every milestone is meaningful and verifiable.”
Carol Machaj
Chief Operating Officer – The Conqueror
The Conqueror’s success formula
Expanded choice: Plastic Bank added a new option alongside tree planting, introducing another socially-driven choice, broadening impact and deepening engagement.
Brand differentiation: Few fitness apps offer verifiable environmental and social impact. The addition of Plastic Bank created a new point of distinction.
Community resonance: Customers feel more connected when their movement supports real-world change. Plastic Bank content and milestones became natural storytelling hooks.
Marketing efficiency: Plastic Bank’s ready-to-use content and videos provided engaging assets for campaigns and challenges, saving time and boosting authenticity.
Purpose at the core
For The Conqueror, sustainability isn’t a side initiative. It is woven into the customer journey and core product. The company is built on the idea of creating motivation through meaning, linking personal effort to a greater cause.
Its view of sustainability has evolved. It is about protecting nature and empowering people. Plastic Bank showed the community that environmental impact includes people, not just nature, and it has made the team more curious and committed to thoughtful, multi-layered impact.
“Plastic Bank has strengthened our brand promise of meaningful movement. Our users proudly share their Plastic Bank milestones online, deepening engagement and differentiating our brand.”
Carol Machaj
Chief Operating Officer – The Conqueror
Ready to use purpose to
grow your business?
By adding Plastic Bank alongside its reforestation option, the company expanded customer choice, enriched the challenge experience, and strengthened brand loyalty.
Plastic Bank and The Conqueror show how embedding sustainability directly into a product journey creates measurable business value—driving engagement, retention, and growth while leaving a lasting positive impact on people and the environment.
Ready to use purpose to grow your own business?