Currensea is spending its time on efforts that add up!

Currensea, a UK-based fintech for travellers, has figured out a way to leave a vacation destination better than you found it –and with more money in your pocket!

Industry: Fintech
Location: London, England
Website: www.currensea.com
Partner Since: January 2021

What collaborating with Plastic Bank did for Currensea

Customers have helped to gather enough bottles from the environment to cover an area larger than 10 football fields

Achieved incredible appeal across a number of demographics, in stark contrast to many Fintechs

Increased social media content value when being able to trumpet the efforts of cardholders’ contributions

Track Currensea’s real-time impact

How we collaborate

With every transaction, Currensea enables cardholders to allocate a portion of their savings to Plastic Bank collection communities and gathers discarded plastic across the globe, allowing travellers to see the world knowing they played a role in keeping it clean.

Why Currensea chose to lead with purpose

Product-market fit

Currensea found its niche market – sustainable, financially savvy, and self-aware travellers. Cardholders want to minimize transaction fees and their environmental footprint when visiting a new destination.

Brand differentiation

Currensea found a way to expand its reach and awareness amongst a new demographic and differentiate its brand in a saturated market by serving conscious travellers through a partnership with Plastic Bank.

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“Our sustainability efforts open many doors for us to develop enhanced relationships with co-brand partners and cardholders, and partnering with Plastic Bank is key to show both sides how seriously we take it.”

Jordan Bishop
Finance Director at Currensea

What purpose means to Currensea

Currensea actively measures the impacts of plastic within its organization and offsets its impact. In addition, it offers this opportunity to the cardholders it serves — cardholders can designate a portion of their savings to fund plastic collection in Plastic Bank’s communities. Currensea then takes all of the contributions people have made and purchases a bulk offset on their behalf.

Staff at Currensea recognize the importance of their work and find value in their contribution to the company; sustainability is integral to the work culture. Why? Because it’s the only way to guarantee our future as a planet and society, it elevates Currensea’s brand against competitors in the fintech space.

Speaking with Currensea’s Jordan Bishop, he states, “I wouldn’t be working in a business that didn’t put sustainability front and center, so that’s part of the reason why I ended up at Currensea.” As a Finance Director, Jordan must consider short- and long-term business results. That’s why he appreciates and thinks about environmentalism every day, both personally and professionally. Without Currensea’s efforts to go beyond accommodating travellers’ transaction fees and contributing towards improving global communities, employees like Jordan wouldn’t have seen the role as “appealing.”

Currensea’s formula for success

Finding the right customers:

Currensea leads its marketing efforts by highlighting its impact numbers, demonstrating its commitment to the fintech industry. A key element of their customer acquisition strategy is their plastic offset offer, which helps attract the right customers before they sign up. By emphasizing the potential for positive impact during customer calls, Currensea builds relationships that go beyond mere cost savings, fostering a legacy of impact.

Finding the right partners: 

Currensea has the numbers to back its claims and commitments to leaving the world a better place and doing its part. This evidence builds trust when forming partnerships. Whether developing a white-label product or launching a new campaign, Currensea’s commitment to offsetting its environmental footprint reassures both current and potential partners of its conscientious approach. This is particularly vital within the travel industry, known for its significant environmental impact.