Casetta Group and Plastic Bank: Redefining Boutique Hospitality with Purpose

Casetta Group’s partnership with Plastic Bank elevates sustainability in boutique hotels, fostering authentic guest experiences while contributing to plastic waste reduction and community impact

Industry: Hospitality
Location: Volpiano, Italy
Website: https://www.casetta.com/
Partner Since: July 2022

Collage combines modern and vintage aesthetics, showcasing hospitality, nature, and design

What collaborating with Plastic Bank did for Casetta group

Casetta Group has aligned itself with a cause that resonates deeply with a more discerning consumer, who value authenticity, sustainability, and personalized experiences. They seek an authentic home-away-from-home atmosphere, respecting the local communities and the environment. 

The collaboration not only reinforces the company’s commitment to sustainability but also provides a tangible way to give back to the environment and global community. 

Through Plastic Bank, Casetta Group reduces its plastic footprint and actively contributes to community well-being, enhancing the brand’s appeal to guests who value conscious-driven travel.

a minimalist bedroom with a serene and modern aesthetic.

How we collaborate

Casetta supports the collection and recycling of plastics found in the environment, ensuring that not only they care about the sustainability in their own properties but also the environment as a global resource. The collaboration has already collected the equivalent to 762,350 plastic bottles from the environment and allows Casetta to communicate to their guests that they are actively contributing to global plastic waste reduction efforts. The partnership fits within Casetta’s ethos of mindfulness, supporting both local communities and larger global causes.

Why Casetta group chose to lead with purpose

Casetta Group believes in being mindful of the communities in which it operates, and this mindfulness extends to the world as a whole. Leading with positive impact is not just about reducing harm but actively contributing to a better future. For Casetta, it’s about authenticity—ensuring that their properties not only provide unique, local experiences but also align with their values of sustainability and conscious operations.

Ready to use purpose to
grow your business?

Get started

“The overall goal of recovering plastics and getting them out of the environment is one of the easiest causes for people to get behind. Everyone knows it’s an issue, and everyone knows it needs to be fixed.”

Mitch Johnston
Director of Marketing Casetta Group

A serene coastal scene at Surfrider Malibu, featuring lush greenery, minimalist architecture, and ocean views under a clear blue sky.

What purpose means to Casetta group

For Casetta, purpose is about operating in a way that respects the environment and the community while creating meaningful experiences for guests. Impact is felt both through reducing waste and operating in a manner that is mindful of the local surroundings. It’s not just about minimizing harm; it’s about leaving every place better than how they found it. 

Casetta group’s formula for success

Casetta Group’s success lies in its commitment to exclusive, authentic and mindful operations. The boutique hotels are designed to reflect the local culture and environment, creating unique, meaningful stays for guests. Sustainability is woven into every aspect of operations, from design to daily practices, ensuring that guests feel a connection to both the hotel and the surrounding community.

This resonates a lot with our guest persona,  which can help elevate the value of the experience. This is a better way to be premium and generate profit, everybody wins.

“Working with Plastic Bank allows us to extend our sustainability efforts beyond our properties. It’s not just about reducing waste locally, but contributing to a larger, global cause that our guests can easily support and feel good about. That alignment makes the partnership very valuable to us.”

Mitch Johnston
Director of Marketing Casetta Group

Casetta Group’s partnership with Plastic Bank has proven to be a natural fit for their mission of sustainability and community impact. By taking meaningful steps toward reducing plastic waste and supporting local communities, Casetta has positioned itself as a leader in the boutique hotel space, attracting discerning guests who value conscious travel. This partnership not only strengthens Casetta’s environmental impact but also enhances its reputation among eco-conscious travelers.

Ready to use purpose to grow your own business?

Get started

Read more