How PHILUSA turned EPR compliance into a competitive advantage
PHILUSA Corporation, a leading Filipino company behind trusted health and wellness brands like Cleene and RHEA, is demonstrating how regulatory compliance can evolve into strategic sustainability. Through its partnership with Plastic Bank, PHILUSA not only meets Extended Producer Responsibility (EPR) requirements but builds long-term business value.
Industry: CPG
Headquarters: Mandaluyong City, Philippines
Website: www.philusa.com.ph
Partner Since: 2022
What collaborating with Plastic Bank did for PHILUSA
EPR Leadership
Partnering with Plastic Bank allowed PHILUSA to quickly meet EPR requirements with traceable, blockchain-verified recovery. The collaboration ensured operational efficiency and positioned PHILUSA as a top-performing, fully compliant brand under the DENR law.
Brand Purpose That Resonates
The “Towards a Cleener Philippines” campaign transformed Cleene and RHEA into purpose-driven brands. Each purchase supports plastic recovery and community impact—contributing to a 79% increase in consumer engagement across PHILUSA’s social channels.
Measurable Impact
Since 2022, PHILUSA has recovered over 14.9 million plastic bottles from coastal communities in the Philippines. The partnership creates shared value across stakeholders—from empowered collectors to more engaged employees, retail customers and consumers.
How we collaborate
PHILUSA funds the recovery of plastic waste in the Philippines through their partnership with Plastic Bank. Every plastic exchange is tracked through a blockchain-secured dashboard, allowing PHILUSA to transparently measure success and report progress.
Plastic Bank handles logistics, traceability, and community support, enabling PHILUSA to focus on product development and customer engagement. Together, they close the loop on plastic use—turning waste into worth.
“One of the things that we appreciate most about this collaboration is that it creates a system where plastic waste is not only collected but also repurposed into recycled plastic feedstock.”
Mr. Neogin Evangelista
President and General Manager of PHILUSA Corporation
What purpose means to PHILUSA
Sustainability is embedded in PHILUSA’s business ethos. Even before EPR legislation took effect, PHILUSA had launched impactful initiatives like alcohol refill stations—saving 245,000 bottles in just one month during the COVID-19 pandemic. Despite regulatory setbacks, PHILUSA continues to seek scalable, inclusive solutions.
The Plastic Bank partnership exemplifies this mindset: it addresses plastic pollution while creating economic value for underserved communities, aligning with the company’s triple bottom line of Planet, People, and Profit.
PHILUSA’s formula for success
Reliable plastic recovery
Plastic Bank’s infrastructure enabled PHILUSA to meet recovery targets quickly without building a system from scratch.
Community-centered impact
Plastic waste is transformed into value for local communities, reinforcing the brand’s positive social footprint.
Marketing that resonates
The brand’s purpose-driven messaging is beginning to land—reflected in rising engagement metrics and customer awareness.
PHILUSA’s Advice for Other Brands Navigating EPR Compliance
See EPR as more than a regulation.
EPR compliance can seem daunting at first, but the key is to view it as more than just a regulatory requirement. It’s an opportunity to build a more responsible and sustainable business.
Integrate sustainability into your core strategy.
Sustainability should not be treated as a side project. Embedding it into your overall business strategy ensures that environmental responsibility becomes part of how you operate every day.
Start with understanding your plastic footprint.
Begin by identifying the amount and type of plastic waste your business generates, and explore how you can reduce, recover, or repurpose it for long-term impact.
Work with experienced circular economy partners.
Partnering with organizations that specialize in circular systems—like Plastic Bank—can help you scale your efforts effectively and ensure your actions create both environmental and social value.
“This partnership helps us make sustainability part of how we do business. It’s not just about compliance—it’s about protecting our environment and oceans for generations of Filipinos to come.”
Mr. Neogin Evangelista
President and General Manager of PHILUSA Corporation
Ready to use purpose to
grow your business?
PHILUSA’s collaboration with Plastic Bank transforms corporate responsibility into a brand advantage. PHILUSA is proving that sustainability, when deeply integrated, can be both good for the planet and good for business.
Ready to use purpose to grow your own business?