Lord and Plastic Bank: Packaging Purpose into Performance
Lord, one of Brazil’s leading flexible packaging innovators, is proving that environmental and social impact can be a catalyst for commercial success. Lord has woven purpose into its business model—supporting the plastic circular economy, strengthening brand relationships, and helping global clients reach their ESG goals.
Industry: Packaging
Location: São Paulo, Brazil
Website: https://www.lordl.com.br/en/
Partner Since: 2023
What collaborating with Plastic Bank did for Lord
Turned sustainability into a sales advantage
By embedding Plastic Bank into its core value proposition, Lord positioned its packaging as more than just functional—it became a strategic ESG tool. This differentiation helped Lord strengthen relationships with brands like Heineken and Cargill, offering not just packaging innovation, but proof of impact that clients could share with their consumers.
Boosted impact storytelling and visibility
Plastic Bank’s verified impact and powerful social narrative gave Lord the tools to communicate sustainability in a way that resonates. The partnership assets from Plastic Bank make it easy to embed impact storytelling, from ESG reports to client-facing campaigns.
Created opportunities for deeper collaboration
The partnership opened doors for co-branded events, impact-driven innovation, and immersive client engagement in the Amazon. These experiences didn’t just build credibility—they created a shared purpose with customers, enabling Lord to move from supplier to strategic partner in sustainability conversations.
Partnering with Lord has been instrumental in expanding Plastic Bank’s reach and impact. Beyond their own commitment to sustainability, Lord has become a true connector, actively introducing Plastic Bank to a wide range of influential brand owners and industry leaders.
These introductions are not just meetings; they represent opportunities to build new partnerships that scale our mission to stop plastic waste from polluting the environment and end poverty through empowering collection communities.
Lord’s collaboration shows how a partner can go further than joining the mission: they can become an active force multiplier. By using their influence and relationships, they are helping Plastic Bank grow a global movement where businesses, communities, and individuals unite to create lasting change.
How we collaborate
Plastic Bank handles traceability, logistics, and community empowerment—so Lord can focus on building purposeful packaging and strong client relationships.
Lord activates its partnership with Plastic Bank through:
• Integration of verified impact into ESG reports and sales materials
• Use of Plastic Bank’s storytelling assets and logo across campaigns
• Guided tours of recycling cooperatives in the Amazon region
• Co-hosted impact events with brand owners
“Partnering with Plastic Bank allows us to align our business with environmental and social impact in a way that’s visible, measurable, and relevant.”
– Maria Claudia Muraro
Marketing & Sustainability Manager Lord
What purpose means to Lord
Lord believes that real transformation happens when impact and innovation work together. As a leading voice in Brazil’s packaging sector, Lord is committed to helping clients achieve their ESG goals—while raising the bar on circularity, social equity, and climate responsibility. The partnership with Plastic Bank reinforces this commitment, offering a scalable model that aligns with Lord’s long-term vision for sustainable growth.
Lord’s formula for success
Purpose-driven differentiation: Set Lord apart as more than a packaging supplier—a true sustainability partner
Local impact: Delivering environmental and social benefits to some of Brazil’s most vulnerable communities including the Amazon region.
Customer-focused storytelling: Helping clients communicate purpose more effectively and win consumer trust.
Team inspiration and pride: Empowered employees to take part in something meaningful
“Our partnership with Plastic Bank connects innovation with purpose. It strengthens our brand, inspires our teams, and builds long-term loyalty with clients who want to create impact alongside us.”
Maria Claudia Muraro
Marketing & Sustainability Manager Lord
Ready to use purpose to
grow your business?
Lord’s collaboration with Plastic Bank proves that sustainability, when fully activated, delivers more than compliance—it creates real value. By combining packaging innovation with verified impact, Lord is setting a new standard for how brands can lead with purpose and grow with intention.
Ready to use purpose to grow your own business?