Dr. Brown’s and Plastic Bank are nurturing a better tomorrow

Dr. Brown’s partnership with Plastic Bank collects 31M plastic bottles from the environment, boosts global impact, visibility and trust for Dr. Browns.

Industry: Baby Care Industry
Location: St. Louis, Missouri
Website: https://www.drbrownsbaby.com/sustainability/
Partner Since: July 2021

What collaborating with Plastic Bank did for Dr. Brown’s

Increased retailer support for best-sellers by showcasing the collection of 31 million plastic bottles, leading to more shelf space in stores.

Delivered impactful marketing content that helped connect with new moms seeking a trustworthy brand during a significant life transition.

Plastic Bank-branded content generated higher engagement than any other partnership content for Dr. Brown’s, resulting in increased interest from retailers and e-commerce platforms.

How we collaborate

Dr. Brown’s is committed to a sustainable future for growing families, recognizing that a healthy planet is essential for raising healthy children. By partnering with Plastic Bank, each purchase of an Anti-Colic Options+ bottle helps gather over 31 million plastic bottles from the environment annually. For every ounce of plastic in its bath products, an equivalent amount of discarded plastic is collected.

Why Dr. Brown’s chose to lead with purpose

Create a better future for families

Dr. Brown’s is committed to shaping a better future for both children and parents by offering circular products, safe materials, and affordable prices. Its partnership with Plastic Bank enables Dr. Brown’s to fulfill its mission to work towards creating a sustainable future for growing families.

Forward-thinking business collaborations

Plastic Bank offers a trustworthy and greenwashing-free solution for both present and future needs. Whether the goal is to strengthen customer connections, capitalize on ESG market trends, or empower employees to drive change, Plastic Bank is a crucial partner in making it happen.

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“For us, we wanted to be consistent with our partners all year round and just be able to tie into one strong message for families. We felt that Plastic Bank was and is really aligned with our values on conservation and community growth; partnering was a natural tie into our brand and product.”

Christy Pogorelac
Vice President & Chief Product Officer at Dr. Brown’s

What purpose means to Dr. Brown‘s

Dr. Brown’s is dedicated to supporting families with products that make an immediate impact in households. This commitment naturally extends to a broader focus on sustainability, which is woven into every aspect of its operations. Dr. Brown’s approach is built on four key pillars:

Product Design: Dr. Brown’s creates durable, multi-use products that grow with families, ensuring long-term value and reducing waste.

Packaging Choices: Dr. Brown’s prioritizes sustainable packaging by using recyclable and recycled materials while actively reducing plastic use.

Promoting Recycling: Dr. Brown’s provides clear recycling guidance, including a “Recycling by the Numbers” page on its website, which helps parents properly recycle products.

Partnership with Plastic Bank: The most crucial pillar is its partnership with Plastic Bank, chosen for its alignment with Dr. Brown’s values of conservation and community growth. This partnership ensures a consistent and impactful sustainability message.

Dr. Brown’s initially grappled with the ambition to tackle multiple sustainability projects simultaneously. However, it achieved a significant impact by focusing on a manageable initiative: launching a plastic-neutral bath line dedicated to water conservation. This initial success catalyzed a wider commitment to environmental stewardship, highlighted by its pledge to gather 31 million bottles from the environment. Its commitment goes beyond product lines to fostering positive change for families and communities across the globe. With distributors in areas where Plastic Bank operates, Dr. Brown’s partnership not only supports sustainability but also addresses poverty, offering collection members secure income and social benefits including health, work and life insurance, grocery vouchers, and school supplies.

Dr. Brown’s formula for success

Charging accessible prices for premium products

Dr. Brown’s recognizes that some shoppers are willing to pay more for products with sustainability benefits. However, it has chosen to offer sustainable products without a premium, ensuring accessibility for all. Dr. Brown’s believes in its responsibility to provide products that meet core needs without excluding those who can’t afford higher prices. By keeping sustainability accessible, Dr. Brown’s opens its products to a broader customer base, ensuring everyone can enjoy the benefits without added costs.

Relying on trustworthy data from trustworthy partners

Dr. Brown’s partners with Plastic Bank for transparent reporting, reinforcing its dedication to authentic sustainability and preventing greenwashing that could devalue its efforts. Maintaining trust with retail partners and families is crucial, particularly as sustainability becomes a key factor in consumer choices. As a family-owned business, Dr. Brown’s understands the importance of eco-friendly adaptations, such as adopting recycled paper and eliminating plastic from its packaging. It recognizes the significance of tracking these improvements and enhancing its reporting practices. Plastic Bank’s detailed transparency, revealing who collects the materials and the quantities gathered, proves vital and transformative for the industry, establishing it as a key partner for Dr. Brown’s.