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Each year, an estimated 11 million metric tons of plastic waste enters our oceans¹. Without major global intervention, that number could nearly triple by 2040, reaching 29 million metric tons annually¹. That’s the equivalent of dumping a garbage truck full of plastic into the sea every minute².
This World Oceans Day, we can’t afford to just “celebrate” the ocean—we must rally to protect it.
Fuelled by the world's most progressive people.
The ocean is more than scenic beauty—it is vital infrastructure for life:
Yet we return the favor with trash. A lot of it.
Our oceans are absorbing the consequences of a system that treats plastic as disposable and people as optional. World Oceans Day should be a wake-up call to reimagine our relationship with both.
Marine plastic pollution now affects over 1,000 marine species, with animals suffering from ingestion, entanglement, or habitat degradation².
Even worse, it’s coming back to us.
This isn’t just a wildlife issue. It’s a human issue, a health issue, and a justice issue.
The communities most exposed to plastic pollution are often the least responsible for creating it. Solving this crisis means shifting from extraction and exploitation to equity and regeneration.
We know change is possible—because it’s already happening.
In the 1990s, the reef at Cabo Pulmo was nearly lifeless due to overfishing. Local residents took action, advocating for protection and establishing a no-fishing zone in 1995. Within a decade, fish biomass increased by over 460%, making it one of the most successful marine protected areas globally⁷. This transformation not only restored biodiversity but also revitalized the local economy through sustainable tourism.
Off the coast of South Sulawesi, Indonesia, reefs devastated by dynamite fishing were restored using hexagonal steel structures known as “reef stars.” Spearheaded by Mars Inc., this initiative saw coral cover increase from 2% to 70% in just four years, with fish populations rising by 260%⁸. This project exemplifies how innovative restoration techniques can rapidly rejuvenate marine ecosystems.
Plastic Bank’s model proves that when people are empowered to act, waste becomes a resource, and communities become protectors. We’ve helped stop over 100 million kilograms of plastic from reaching the ocean by creating collection ecosystems in vulnerable coastal areas. That’s not just plastic diverted—it’s income generated, lives improved, and dignity restored.You can be part of this ripple effect. Create your free account today and join thousands of others turning plastic waste into meaningful change.
You don’t need to be a scientist or diver to protect the ocean. You just need to start.
Your action removes plastic from the environment and supports families in coastal areas with income and dignity.
Let’s not wait for the future to drown in plastic.
Act now—and change the story.