Plastic Bank’s Partnership with METRO
Plastic Bank partners with METRO in the unique METRO Plastic Initiative that unites customers and selected suppliers to reach one common goal – prevent plastic pollution from entering the oceans.
As a leading international wholesale specialist, METRO has a significant role in the distribution of commercial food and non-food products to professional customers in gastronomy and independent retail. Plastic remains especially essential in the packaging of food products to ensure high quality and food safety standards as well as long shelf life. But there are many things that can be improved. METRO is working the 3R-strategy (reduce – reuse – recycle) ambitiously. In collaboration with Plastic Bank and under the umbrella of the METRO Plastic Initiative, METRO and like-minded suppliers with strong track records in reducing their individual plastic footprint, jointly tackle the fourth “R” – recovery. That is why the international, multi-year collaboration with Plastic Bank aims to prevent plastic pollution from entering the oceans at its source. More than 65 million plastic bottles are to be stopped in the first year of the partnership alone, equivalent to 1.3 million kilograms of plastic waste.
Protecting resources and the planet
Since World Oceans Day 2021, METRO is working with Plastic Bank to bring awareness to the issue of plastic waste in 24 countries. Throughout the initiative, METRO and Plastic Bank will prevent millions of kilograms of plastic waste from entering the world’s oceans each year, while at the same time highlighting suppliers whose product packaging reduces impact on the world’s oceans – including products with sustainable packaging, recycled plastic and Social Plastic®.
The METRO Plastic Initiative also involves METRO’s 16 million professional customers, supporting them in making sustainably conscious purchasing decisions and improving their recycling behaviours – constantly reminding them that “Your customers care, so should you”.
Together, we are stopping ocean-bound plastic, improving lives in vulnerable coastal communities and educating future generations on the positive effects of recycling.
“Sustainability is a strategic must for all companies. At METRO we pave the way for our 16 million customers to run their businesses sustainably. With the METRO Plastic Initiative, we empower them on the one side to tackle plastic waste in their own operations. On the other side we join forces with them, selected suppliers, and Plastic Bank to keep around 1.3 million kilograms of plastic waste out of the oceans in the first year of the partnership alone while supporting vulnerable coastal communities at the same time”
Andrea Euenheim
METRO AG Management Board Member, Sustainability.
“Our partnership with METRO AG and its partners is helping the world prevent plastic waste from entering the oceans while improving the lives of collector communities. This initiative will help brands, suppliers and consumers quantify and act on their plastic footprint – increasing transparency and accountability, in a bid to drive real and lasting change for our planet”.
David Katz
CEO and Founder of Plastic Bank
METRO is working with the following brands:
Meet Our Global Partners
We’re the environment’s alchemist – turning plastic into gold. Become part of the solution by activating your business with one of our partnership programs
Meet Our Global Partners
We’re the environment’s alchemist – turning plastic into gold. Become part of the solution by activating your business with one of our partnership programs
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