This data is live from our blockchain-secured Alchemy Platform

Data last verified on Alchemy™: Sunday, 08/14/2022

Ocean-bound plastic

Ocean-bound plastic has not yet found its way into the ocean. This represents plastic that is found on the ground within 50 kilometers of a waterway or coastal area, and is otherwise unlikely to be collected.

Bottles Stopped

The amount of ocean-bound plastic collected and recycled in our recycling communities converted into bottles. Conversion rate is 50 bottles per kg (the average weight of a 500mL bottle is ~20g)

Community Members

Individuals within a recycling community who collect plastic and deliver it to a collection point in exchange for collection benefits.

Recycling Communities

Community of plastic collectors living within 50 kilometres of ocean-bound waterways involved in plastic collection and its exchange at Plastic Bank collection points.

Alchemy™

Alchemy is the blockchain platform that powers the Plastic Bank app. It enables fully traceable recycling processes, secures income for recycling community members and tailors impact reports for our stewards.

Plastic Bank’s Partnership with METRO

Plastic Bank partners with METRO in the unique METRO Plastic Initiative that unites customers and selected suppliers to reach one common goal – prevent plastic pollution from entering the oceans.

As a leading international wholesale specialist, METRO has a significant role in the distribution of commercial food and non-food products to professional customers in gastronomy and independent retail. Plastic remains especially essential in the packaging of food products to ensure high quality and food safety standards as well as long shelf life. But there are many things that can be improved. METRO is working the 3R-strategy (reduce – reuse – recycle) ambitiously. In collaboration with Plastic Bank and under the umbrella of the METRO Plastic Initiative, METRO and like-minded suppliers with strong track records in reducing their individual plastic footprint, jointly tackle the fourth “R” – recovery. That is why the international, multi-year collaboration with Plastic Bank aims to prevent plastic pollution from entering the oceans at its source. More than 65 million plastic bottles were stopped in the first year of the partnership alone, equivalent to 1.3 million kilograms of plastic waste. 

Protecting resources and the planet

Since World Oceans Day 2021, METRO is working with Plastic Bank to bring awareness to the issue of plastic waste in 24 countries. Throughout the initiative, METRO and Plastic Bank will prevent millions of kilograms of plastic waste from entering the world’s oceans each year, while at the same time highlighting suppliers whose product packaging reduces impact on the world’s oceans – including products with sustainable packaging, recycled plastic and Social Plastic®.

The METRO Plastic Initiative also involves METRO’s 16 million professional customers, supporting them in making sustainably conscious purchasing decisions and improving their recycling behaviours – constantly reminding them that “Your customers care, so should you”.

Together, we are stopping ocean-bound plastic, improving lives in vulnerable coastal communities and educating future generations on the positive effects of recycling.

The following brands are collaborators in the METRO Plastic Initiative: