This data is live from our blockchain-secured Alchemy Platform

Data last verified on Alchemy™: Friday, 02/03/2023

Ocean-bound plastic

Ocean-bound plastic has not yet found its way into the ocean. This represents plastic that is found on the ground within 50 kilometers of a waterway or coastal area, and is otherwise unlikely to be collected.

Bottles Stopped

The amount of ocean-bound plastic collected and recycled in our recycling communities converted into bottles. Conversion rate is 50 bottles per kg (the average weight of a 500mL bottle is ~20g)

Community Members

Individuals within a recycling community who collect plastic and deliver it to a collection point in exchange for collection benefits.

Recycling Communities

Community of plastic collectors living within 50 kilometres of ocean-bound waterways involved in plastic collection and its exchange at Plastic Bank collection points.

Alchemy™

Alchemy is the blockchain platform that powers the Plastic Bank app. It enables fully traceable recycling processes, secures income for recycling community members and tailors impact reports for our stewards.

Plastic Bank’s Partnership with Molson Coors Beverage Co.

Molson Coors partners with Plastic Bank to take action against ocean plastic

When Molson Coors developed its sustainability goals in 2017, it aligned them with industry best practices and standards. As a corporate signatory to the New Plastics Economy Global Commitment, which is a worldwide initiative led by the Ellen MacArthur Foundation in collaboration with UN Environment, Molson Coors adopted the organization’s recommendation to achieve an average recycled content share of at least 30% in plastic packaging by the end of 2025.

Everyone is aware of the impact single-use plastic has. In order to be the change it wishes to see in the world – Molson Coors is looking at its own processes and deciding what can make a meaningful difference. Partnering with Plastic Bank is one way the company is expanding its mission beyond internal practices to support the elimination of single use plastics on a global scale.

Protecting our Planet 

As part of the Molson Coors’ sustainability initiatives, Coors Light Canada is proud to be supporting Plastic Bank with the mission of preventing plastic from entering the ocean while improving the lives of collector communities. Through this collaboration, Coors Light Canada will be stopping the equivalent of 10,000,000 single-use plastic bottles from entering the ocean in 2022, which would otherwise join the eight million tonnes of plastic dumped into our oceans annually.   

By supporting Plastic Bank, Coors Light Canada is helping to improve the lives of collectors in vulnerable coastal communities that rescue this material from entering our oceans.